How the LinkedIn algo works in 2025 (by LinkedIn)
Original: February 20, 2025
I spoke with the algorithm and editorial teams last week. Here's what they demystified...
Positioning - the foundation of content
Original: January 13, 2025
Good content strategy is not as simple as opening up LinkedIn and firing off a post each day.
Content marketing that adds value, matches your brand voice, and most importantly, resonates with the customer, is only possible with thoughtful positioning.
It only "works" when you understand where customers spend their time, what other voices are part of their media diet, and your startups' relative positioning against all of the above....
The Sanctity of the Inbox
Refreshed: Dec 31, 2024 | Original: July 10, 2023
Fake news — "Triple touching" a cold prospect does not lead to 3x more sales.
I read a LinkedIn post from a sales influencer evangelizing what he calls the "triple touch" approach.
When you triple touch a prospect, you ping them on LinkedIn, email, and cell phone—all on the same day. I don't think you should ever triple touch someone, especially without consent, but that's exactly what's happening on these days...
2025 Marketing Budget Planning - How much should I spend on marketing?
What's a reasonable number for my CEO? How do we benchmark against other SaaS companies at our stage?
December 1, 2024
This fall, I flew into SF to work with a dozen marketing leaders on their 2025 marketing budgets.
Most of my meetings were with new or interim marketing leaders, including several sales executives who had recently stepped into marketing roles after the previous marketing VP had gotten fired...